About Jason Felts

Jason Felts

Entrepreneur and brand strategist, Jason Felts, founded and served as CEO of two Virgin companies, focusing on developing and producing films, television shows, short-form content, and live entertainment for Sir Richard Branson's Virgin brand.

In 2010, Felts was appointed to Virgin's Global Brand Council and has consulted for Virgin-branded companies in Aviation, Hotels, Space, and Telecom.

Named by Variety in the "Top 10 to Watch" and profiled in Forbes, Bloomberg, Billboard, and Rolling Stone, Felts has built, repositioned, and launched several consumer brands and media companies.

He has led teams executing world-class entertainment and lifestyle experiences, including co-producing and marketing blockbuster Hollywood films:

Limitless, Bad Moms, That Awkward Moment, Immortals, Movie 43, The Impossible, 21 & Over, and biopic Jobs—which collectively grossed over $1 billion worldwide.

Felts oversaw the creation of the groundbreaking Virgin America inflight “Safety Dance” video, a viral success with:

Over 1 billion media impressions

$700 million ad equivalency value

Recognized with Clio, Webby, and Shorty Awards

During his tenure, Virgin launched its own content network, reaching 100+ million captive audience viewers.

J2TV & The Kardashians

Before co-founding Virgin Produced, Felts was a co-founder at J2TV, where he developed, financed, and produced film and TV shows for E!, Fox, and Comcast.

J2TV is best known for introducing the then-unknown Kardashians to audiences in 2005, with the creation of Filthy Rich on the E! Network.

Current Work & Philanthropy

Felts currently:

Consults, invests, and serves on boards of Fortune 500 brands in hospitality, media, and tech.

Speaks publicly on entrepreneurship, with a focus on inclusivity and equality.

Honored by New York's "Responsible 100" for social responsibility.

In 2024, received an honorary doctorate from Ripon College for a life of "Breaking Barriers".

Personal Life

Trading hectic Los Angeles highways for island life, Felts now resides part-time on a 22-mile-long Caribbean island, spending his days consulting, writing, and advocating for social good.