8/28 - Dreams Sewn Into Reality

RECAP

- Desiree Contreras grew up in LA, her journey into styling and graphic design was unexpected, beginning with a random and whim call to Brooks College, where she enrolled in the graphic design program, being part of its inaugural class.

- Seeking an internship to graduate, Desiree landed a role at West Coast Choppers without initially knowing its celebrity ties, including founder Jesse James and Sandra Bullock.

- After Jesse James and Sandra Bullock divorced, and the brand moved to Texas, Desiree transitioned to embroidery, a field she initially disliked due to feeling not well trained, and its pressures.

- She attempted to pivot by designing a clothing line and selling at events; although initial sales at a booth were promising, they eventually dwindled, but through this she discovered a love for creating and selling her own work.

- After nine years at an embroidery company, she returned to graphic design but was unexpectedly let go, prompting a grueling 130-day work streak to stabilize her finances.

- Desiree landed a significant order from Frito-Lay through a friend, producing 600 polos, enabling her to leave her parents' home and secure her own space.

- The COVID-19 pandemic severely affected her as she contracted COVID Pneumonia, taking four months to recover and losing her business.

- Adapting to challenges, Desiree launched a mobile embroidery business, providing on-the-spot services and was also teaching embroidery classes as a luxury craft.

- Her success lies in personalizing embroidery as a form of self-expression, with the next goal to have her embroidery projects reach space.

Julie Pilat - CGO, FYI

Roneal Madlani - Head of Community, FYI

Sean Kantrowitz - Director of Media & Content, FYI

Emily Choi - Growth, FYI

Frankie Sandoval - Design, FYI

Meka Lolita - Music Curation, FYI

Aminah Muhammad - Social Media, FYI

Markus Nielsen-Kolding - Product Manager, FYI

Karmen Huerta - RAiDiO Editorial, FYI

— — —
Desiree Contreras - Guest of Honor

Anis Taylor - Producer

KJ Rose - Performance Coach

Cesar / Crown - Designer

Kristin Juel - Founder | Juel Concepts

Mo Hiromoto - Unlimited Being

Khalilah - K-Divas Music Media

Don Hulio - Producer

Howie Miura - Music Consultant

Dontay Holloway - Entrepreneur/ Live Streamer

Yulia Gonzalez - Social Media Director

OFTN - Artist

Jean Uenten - Founder and CCO | Beatsurfing

Erik Kubik - CMO | Beatsurfing

Bridgette Windham - CLO | Beatsurfing

Ajani Amiri - Videographer

Monty Marsh - Executive Director - SoLA Studios

Will Brierre - Mixer / Engineer

Lex Nycole - Culture Strategist

Nereya Otieno - Co-Founder | Rising Artists Foundation

Memo NOC - Creative Director
Julie Enzer - Music Publisher

Viviana Montalvo - Fashion Designer

Marcus Kley - Musician

Goal:

To help artists, execs, actors, entrepreneurs...humans Awaken their Personal Star Power!

3 Ways People Can Support:

1. Attend my 2'nd Annual Groundbreaking Conference "ConfidenceCon 2.0" taking place on Sat, September 20th at 10a.

Special promo code FYI2025

2. Sponsor admission for a creative

3. Book a 1:1 session for Performance Development with The Rose Effect

Goal:

We are looking for funds to go beyond the development of our MVP and plugins and put all the bricks together to bring PLAYN, the new BEATSURFING plugin format to the world.

3 Ways People Can Support:

Invest in the Future of Sound: Directly invest to help us meet our €1M target from Artists/Industry investors.
Introduce Us to Key Investors: Provide introductions to influential artists and industry leaders who may be interested in investing.
Expand Our Community: Connect us with producers and artists who would find our instruments and plugins compelling, helping us build our network.

Goal:

3 Ways People Can Support: